001 10620
002 3
004 1A3FCFBE-F559-437F-AE46-C05644B15044
005 201509291458
008 081223s2008||||vm|#################vie#d
009 1 0
039 ## $a20150929145829 $bcaophuong $c20150105140715 $dnamtd $y20150105140613 $znamtd
082 ## $a658.8 $bBE-S
100 $aSaul J. Berman
245 ## $aNot for free / $cSaul J. Berman $bRevenue strategies for a New World
260 ## $aBoston
260 ## $aUSA
260 ## $bHarvard Business Review Press $c2011
300 ## $a224tr.
300 ## $a224 pages $c24cm
520 ## $a'Not For Free' will not substitute for a top-level MBA; however, it does update thinking on important marketing dimensions utilizing recent examples. Author Berman contends that nearly every industry is susceptible to widely available low-cost disruptions originating from low-cost communications, data-processing, rapid innovation, and great increased consumer expectations. For example, record companies lost 40% of their revenues since 2000, newspapers 85% of their classified revenues from print editions between 2005-2009, and long-distance telecommunications revenues dropped 80% in the first decade of the new millennium. Further, markets have become increasingly fragmented recently, thanks to increased choices (eg. # of channels), new options - via new technology (eg. Netflix offering both mail and Internet delivery of movies, kiosks are another new option).
653 ## $aNot For Free
852 ## $a01 $bKho Sách TK Ngoại Văn $j(2): 01300223, 01300225
852 ## $a07 $bKho Khoa Luật $j(1): 07101927
890 ## $a3 $b0 $c0 $d0