Thông tin ấn phẩm
647.94 PO-T
Marketing Hospitality
Tác giả: Tom, Powers,
Từ khóa:
Nhà xuất bản
John Wiley & sons, INCNăm xuất bản
1990Lần xuất bản
Đang cập nhậtNgôn ngữ
Tiếng ViệtTóm tắt
To say this book practices what it preaches would set very ambitious goals for a marketing text. Sitll, there is a strong element of marketing in the way the book is organized and presented. I have tried to do three things: to target a market, to meet cus
Đầu mục
Danh sách các kho đang có sẵn ấn phẩm
| Nơi lưu trữ | Có sẵn |
|---|---|
| Kho Khoa Du lich | 1 |
Marc
Thông tin ấn phẩm theo chuẩn MARC 21
001
14199
002 3
004 4105C5A7-15DD-4925-9614-3F2C701E1B73
005 201512181325
008 081223s1990||||vm|#################vie#d
009 1 0
039 ## $a20151218132528 $bvulemy $c20151104102623 $dhonghanh $y20151103170532 $zvulemy
082 ## $a647.94 $bPO-T
100 $aTom, Powers
245 ## $aMarketing Hospitality / $cTom Powers
260 ## $aVancouver, Canada : $bJohn Wiley & Sons, Inc, $c1990
300 ## $a432tr.
520 ## $aTo say this book practices what it preaches would set very ambitious goals for a marketing text. Sitll, there is a strong element of marketing in the way the book is organized and presented. I have tried to do three things: to target a market, to meet customers' needs and wants, and to sell something an idea. That is not all there is to marketing, as the reader of this text should discover, but it does cover a lot of territory.
653 ## $aMarketing
653 ## $aHospitality
852 ## $a05 $bKho Khoa Du lich $j(1): 05101164
890 ## $a1 $b0 $c0 $d0
002 3
004 4105C5A7-15DD-4925-9614-3F2C701E1B73
005 201512181325
008 081223s1990||||vm|#################vie#d
009 1 0
039 ## $a20151218132528 $bvulemy $c20151104102623 $dhonghanh $y20151103170532 $zvulemy
082 ## $a647.94 $bPO-T
100 $aTom, Powers
245 ## $aMarketing Hospitality / $cTom Powers
260 ## $aVancouver, Canada : $bJohn Wiley & Sons, Inc, $c1990
300 ## $a432tr.
520 ## $aTo say this book practices what it preaches would set very ambitious goals for a marketing text. Sitll, there is a strong element of marketing in the way the book is organized and presented. I have tried to do three things: to target a market, to meet customers' needs and wants, and to sell something an idea. That is not all there is to marketing, as the reader of this text should discover, but it does cover a lot of territory.
653 ## $aMarketing
653 ## $aHospitality
852 ## $a05 $bKho Khoa Du lich $j(1): 05101164
890 ## $a1 $b0 $c0 $d0
×
![]()