Thông tin ấn phẩm
658 TR-A
Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation /
Tác giả: Trefler, Alan,
Nhà xuất bản
Wiley,Năm xuất bản
2014Lần xuất bản
1st edNgôn ngữ
Tiếng AnhTóm tắt
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die ove
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Danh sách các kho đang có sẵn ấn phẩm
| Nơi lưu trữ | Có sẵn |
|---|---|
| Kho Sách TK Ngoại Văn | 2 |
Marc
Thông tin ấn phẩm theo chuẩn MARC 21
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520 ## $aCustomers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement. In Build for Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer-relationship management on its head.
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300 ## $a175 p : $bill ; $c24 cm
520 ## $aCustomers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement. In Build for Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer-relationship management on its head.
852 ## $a01 $bKho Sách TK Ngoại Văn $j(2): 01301217-8
890 ## $a2 $b0 $c0 $d0
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