001 20363
002 3
004 C7CF6178-E289-4147-986F-FF7C34238B28
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008 081223s2017||||xxu#################eng#d
009 1 0
039 ## $y20191209151934 $znthhanh
082 ## $a658.406 $bAN-S
100 $aAnthony, Scott D
245 ## $aDual transformation : $bHow to reposition today's business while creating the future / $cScott D Anthony, Clark G Gilbert, Mark W Johnson
260 ## $aBoston, Massachusetts : $bHarvard Business Review Press, $c2017
300 ## $a254 p. ; $c22 cm
520 ## $aDual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.
653 ## $aOrganizational effectiveness
653 ## $aOrganizational resilience
653 ## $aReengineering (Management)
852 ## $a01 $bKho Sách TK Ngoại Văn $j(1): 01302372
890 ## $a1