001 20372
002 3
004 7819307B-8E23-4ED8-8B77-DD2F1B311106
005 201712061040
008 081223s2013||||xxu#################eng#d
009 1 0
039 ## $y20171206103837 $zhonghanh
082 ## $a658.802 $bHBR
245 ## $aHBR's 10 must reads on strategic marketing / $cHBR's 10 must reads series
260 ## $aBoston, Mass. : $bHarvard Business Review Press, $c2013
300 ## $a206p. : $bill ; $c21cm
490 ## $aHBR's 10 must reads series.
520 ## $aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
653 ## $aMarketing
653 ## $aManagement
653 ## $aStrategic planning
852 ## $a01 $bKho Sách TK Ngoại Văn $j(3): 01301726, 01302263-4
890 ## $a3