001 22136
002 3
004 E9082829-D7AB-446F-B228-234C85AAD739
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008 081223s2018||||xxu#################eng#d
009 0 0
039 ## $y20191209153250 $znthhanh
082 ## $a658.4012 $bGU-S
100 $aGupta, Sunil
245 ## $aDriving digital strategy : $bA guide to reimagining your business / $cSunil Gupta
260 ## $aBoston, Massachusetts : $bHarvard Business Review Press, $c2018
300 ## $a267 p. ; $c23 cm
520 ## $aDigital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
653 ## $aTechnological innovations
653 ## $aBusiness planning
653 ## $aStrategic planning
852 ## $a34 $bKho Thư viện 422 Vĩnh Hưng $j(3): 01302376, 01302446-7
890 ## $a3 $b1