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039 ## $a20201216231002 $bdtmkhue $y20201129232456 $zdtmkhue
082 ## $a420 $bDA-H
100 $aĐặng, Thị Thu Hương
245 ## $aA systemic functional linguistic analysis of English advertising slogans of cars. / $cĐặng Thị Thu Hương; Supervisor: Assoc.Prof.Dr. Phan Van Que
246 ## $aPhân tích khẩu hiệu quảng cáo xe hơi trong Tiếng Anh theo quan điểm ngôn ngữ học chức năng hệ thống
260 ## $aH. : $bTrường Đại học Mở Hà Nội, $c2020
300 ## $a72 tr. ; $cA4
490 ## $aMinistry of Education and Training; Hanoi Open University
520 ## $aOne of the ways to promote certain products is through advertisement. Advertisements may appear in brochures, magazines, newspaper, radio, television and also internet. The interesting thing from advertisements is the language they use. They frequently use persuasive language in order to attract the consumers or buyers. One of the ways to persuade the consumers or buyers is using interesting slogans. The aim of this study was to analyze the slogans’ language in terms of transitivity system and the images based on multimodality theory. This qualitative research is conducted on a total of 76 life insurance slogans chosen from car company’s official website. The study aims at giving readers a brief description and analysis of advertising slogans and their accompanying images. The analysis was based on a combined framework of Halliday’s SFL and Kress and Leeuwen’s Multimodality theory. The study firstly tries to investigate transitivity to clarify six main types of processes: material, mental, relational, behavioral, verbal and existential processes. Secondly, image-text relations were expounded based on Systemic Functional theory across semiotic modes. The findings indicated that advertisement designers employed various linguistic devices to attract customers. In these slogans, material, relational and mental processes are the most frequently applied. The paper also figures out that images help extend or add new meaning to the verbal text. Thus, the language use and images in advertising slogans consist of different distinctive features to enable advertisers to communicate with customers. The paper hopefully will entail useful implications for the use of language and other modes of communication.
653 ## $atransitivity
653 ## $aEnglish advertising slogans of cars
653 ## $alinguistic devices.
653 ## $asemiotic modes
852 ## $a01 $bKho Luận văn $j(1): 01502784
856 1# $uhttp://thuvien.hou.edu.vn/houkiposdata2/luanvanluanankhoaluan/luanvan/2020/420/dangthithuhuong/dangthithuhuong_01thumbimage.jpg
890 ## $a1 $c1