Thông tin ấn phẩm
A semantic examination on the English work "Marketing 5.0 - Technology for Humanity" and its Vietnamese Translation /
Tác giả: Nguyễn, Thùy Linh,
Nhà xuất bản
Trường Đại học Mở Hà NộiNăm xuất bản
2024Lần xuất bản
Đang cập nhậtNgôn ngữ
Tiếng ViệtTóm tắt
This study examines the semantic equivalence between Philip Kotler’s 'Marketing 5.0-Technology for Humanity' and its Vietnamese translation, addressing a gap in translation studies. Employing House's functional-pragmatic model (2015) integrated with elements of Martin and White's Appraisal theory (2005), the study focuses on the translation of nominal groups related to generation gaps and technology- empowered human interaction, analyzing 688 cases from Chapters 2 and 11 of the
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Marc
Thông tin ấn phẩm theo chuẩn MARC 21
001 28934
008 081223s2024####vm|#################vie#d
082 ## $a420 $bNG-L
100 0# $aNguyễn, Thùy Linh
245 ## $aA semantic examination on the English work "Marketing 5.0 - Technology for Humanity" and its Vietnamese Translation / $b $cNguyễn Thùy Linh; Supervisor: Nguyễn Thị Vân Đông, Ph.D $h $n $p
246 ## $aĐánh giá về mặt ngữ nghĩa giữa bản gốc với bản dịch Tiếng Việt trong cuốn "Marketing 5.0 - Công nghệ vị nhân sinh"
260 ## $aH. : $bTrường Đại học Mở Hà Nội $c2024
300 ## $a71 p. ; $b $cA4 $e
490 ## $aMinistry of education and training; Hanoi Open University
520 ## $aThis study examines the semantic equivalence between Philip Kotler’s 'Marketing 5.0-Technology for Humanity' and its Vietnamese translation, addressing a gap in translation studies. Employing House's functional-pragmatic model (2015) integrated with elements of Martin and White's Appraisal theory (2005), the study focuses on the translation of nominal groups related to generation gaps and technology- empowered human interaction, analyzing 688 cases from Chapters 2 and 11 of the
541 ## $aTài liệu nội sinh
653 ## $amarketing 5.0
653 ## $atechnology for humanity