000 00000nam#a2200000ui#4500
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082 ## $a420 $bNG-A
100 0# $aNguyễn, Ngọc An
245 ## $aFear as a persuasive strategy: a critical discourse analysis of President Donald Trump’s 2025 joint address to congress $b $c $h $n $p
246 ## $aKhai thác nỗi sợ như một chiến lược thuyết phục: Phân tích diễn ngôn phê phán Bài phát biểu của Tổng thống Donald Trump tại Quốc Hội Mỹ năm 2025
260 ## $aH. $bTrường Đại học Mở Hà Nội $c2026
300 ## $a149 tr $b $cA4 $e
520 ## $aThis thesis investigates how fear operates as a persuasive strategy in President Donald Trump’s 2025 Joint Address to Congress. It examines how language not only constructs fear but also uses it strategically to influence, justify, and sustain political authority within a formal institutional context. While previous research has widely analyzed Trump’s campaign speeches and social media communication, much less attention has been paid to how his populist rhetoric functions in official settings such as the Joint Address. This study fills that gap by explaining how fear is transformed from an emotional reaction into a deliberate rhetorical and ideological resource that reinforces leadership and shapes national identity. The research explores how linguistic, rhetorical, and ideological mechanisms interact to create and mobilize fear for persuasive purposes.
653 ## $afear appeals
653 ## $apersuasive strategy
653 ## $apolitical discourse
653 ## $apopulism
653 ## $aDonald Trump
690 ## $aTiếng Anh
691 ## $aNgôn ngữ Anh