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082 ## $a420 $bAU-A
100 0# $aÂu Phương Anh
245 ## $aA critical discourse analysis of Emma Watson’s speech in the Heforshe campaign (2014): the reception of Vietnamese youth $b $c $h $n $p
246 ## $aPhân Tích Diễn Ngôn Phê Phán Bài Phát Biểu Của Emma Watson Trong Chiến Dịch Heforshe (2014): Sự Tiếp Nhận Của Giới Trẻ Việt Nam
260 ## $aH. $bTrường Đại học Mở Hà Nội $c2026
300 ## $a103 p. $b $cA4 $e
520 ## $aThis study focused on how Vietnamese youth receive gender equality messages in Emma Watson’s speech at the HeForShe campaign (2014) – a globally influential discourse. Addressing a gap in reception research, the study aimed to assess the level of message reception among Vietnamese youth and to identify factors that shape reception differences. The study uses mixed-methods in an explanatory sequential design: (1) Fairclough’s critical discourse analysis to identify linguistic and ideological structures in the speech, and from that, 9 messages about gender equality were identified; (2) a quantitative survey of 150 Vietnamese youth to determine reception trends according to Stuart Hall's Reception theory (1980) showed that the majority of the messages were positively accepted, while Messages 5 and 7 showed relatively lower levels of acceptance; and (3) semi-structured interviews with three participants, coded and analyzed according to Braun & Clarke's Thematic Analysis (2006), investigated the psychological and social mechanisms behind reception patter with five themes studied: Personal Relevance and Selective Engagement, Education and Contextual Reflection, Balanced Gender Perspective and Shared Responsibility, Empathy and Gender Identification, Personal Relevance and Empowered Engagement.
653 ## $aA critical
653 ## $adiscourse
653 ## $aEmma Watson’s
653 ## $athe Heforshe campaign
653 ## $aVietnamese youth
690 ## $aTiếng Anh
691 ## $aNgôn ngữ Anh