000 00000nam#a2200000ui#4500
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082 ## $a420 $bNG-L
100 0# $aNguyễn, Thị Luyến
245 ## $aConceptual metaphors of national power through U.S presidential campaign slogans from 2000 to 2024 $b $cNguyễn Thị Luyến; A.P.Dr. Đặng Nguyên Giang $h $n $p
246 ## $aẨn dụ ý niệm về sức mạnh quốc gia qua các khẩu hiệu trong chiến dịch tranh cử tổng thống Mỹ từ năm 2000 đến 2024
260 ## $aH. $bTrường Đại học Mở Hà Nội $c2025
300 ## $a65 p. $b $cA4 $e
520 ## $aThis thesis examines the use of conceptual metaphors in U.S. presidential campaign slogans from 2000 to 2024, with a particular focus on how metaphorical framing shapes meanings of national power. Although metaphor has been widely studied in political discourse, the cognitive processes that make campaign slogans memorable and persuasive, as well as their influence on voters’ perceptions of leadership, unity, and patriotism, have received relatively limited attention. Addressing this gap, the study identifies recurring metaphorical patterns in presidential slogans and explores how these patterns encode culturally shared understandings of national strength in contemporary American political rhetoric. The research pursues three main objectives: first, to determine the most prevalent conceptual metaphors used to represent national power in U.S. presidential campaign slogans; second, to analyze how these metaphors reflect underlying cultural assumptions and ideological orientations; and third, to interpret their broader socio-political implications within the context of American political communication.
653 ## $aConceptual
653 ## $anational power
653 ## $aU.S presidential
653 ## $aslogans
690 ## $aTiếng Anh
691 ## $aNgôn ngữ Anh