000 00000nam#a2200000ui#4500
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082 ## $a420 $bPH-M
100 0# $aPhạm, Thị Mơ
245 ## $aMultimodal Metaphors in English Digital Mental Health Posters $b $cPhạm Thị Mơ; PhD. Đinh Thị Hương $h $n $p
246 ## $aẨn dụ đa phương thức trong các áp phích truyền thông số bằng tiếng Anh về sức khỏe tâm thần
260 ## $aH. $bTrường Đại học Mở Hà Nội $c2025
300 ## $a100 p. $b $cA4 $e
520 ## $aIn recent years, digital media has played an increasingly important role in raising public awareness of mental health issues. Among various communication formats, digital posters have emerged as an effective means of conveying complex psychological concepts in a concise and engaging manner. This study investigates the use of multimodal metaphors in English digital mental health posters, with a focus on how these metaphors contribute to the communication of mental health information to the public. The study aims to identify and classify the types of multimodal metaphors used in such posters and to examine how these metaphors are constructed through the interaction of visual and verbal elements. The research is based on a qualitative analysis of a dataset of English-language digital mental health posters collected from online sources. The analytical framework integrates Conceptual Metaphor Theory with a multimodal approach, employing the Metaphor Identification Procedure (MIP) for verbal analysis and the Visual Metaphor Identification Procedure (VISMIP) for visual analysis.
653 ## $aMultimodal Metaphors
653 ## $aEnglish Digital Mental
653 ## $aHealth Posters
690 ## $aTiếng Anh
691 ## $aNgôn ngữ Anh